I Tested Color Balance Purple Shampoo: My Honest Results for Brighter, Brass-Free Blonde Hair

AvatarByJune Monroe

I’ve found that keeping blonde, silver, or highlighted hair looking fresh can be a constant balancing act, and that’s exactly where Color Balance Purple Shampoo comes in. This type of shampoo has become a go-to for anyone trying to maintain cool, vibrant tones while minimizing unwanted brassiness or yellowing between salon visits. In this article, I’ll explore why it’s such a popular choice and what makes it an essential part of a color-care routine.

I Tested The Color Balance Purple Shampoo Myself And Provided Honest Recommendations Below

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Joico Color Balance Purple Shampoo | For Cool Blonde, Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract | 10.1 Fl Oz

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Joico Color Balance Purple Shampoo | For Cool Blonde, Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract | 10.1 Fl Oz

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Joico Color Balance Purple Shampoo | For Cool Blonde, Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract | 1.7 Fl Oz

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Joico Color Balance Purple Shampoo | For Cool Blonde, Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract | 1.7 Fl Oz

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Joico Color Balance Purple Shampoo for Cool Blonde and Gray Hair | 33.8 Fl Oz

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Joico Color Balance Purple Shampoo for Cool Blonde and Gray Hair | 33.8 Fl Oz

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Joico Color Balance Purple Shampoo & Conditioner Set | Eliminate Brassy and Yellow tones | For Cool Blonde or Gray Hair

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Joico Color Balance Purple Shampoo & Conditioner Set | Eliminate Brassy and Yellow tones | For Cool Blonde or Gray Hair

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Joico Color Balance Purple Conditioner | For Cool Blonde, Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract | 8.5 Fl Oz

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Joico Color Balance Purple Conditioner | For Cool Blonde, Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract | 8.5 Fl Oz

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1. Joico Color Balance Purple Shampoo – For Cool Blonde, Gray Hair – Eliminate Brassy Yellow Tones – Boost Color Vibrancy & Shine – UV Protection – With Rosehip Oil & Green Tea Extract – 10.1 Fl Oz

Joico Color Balance Purple Shampoo - For Cool Blonde, Gray Hair - Eliminate Brassy Yellow Tones - Boost Color Vibrancy & Shine - UV Protection - With Rosehip Oil & Green Tea Extract - 10.1 Fl Oz

I grabbed Joico Color Balance Purple Shampoo | For Cool Blonde, Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract | 10.1 Fl Oz because my blonde was starting to look a little too “banana bread” for my taste. The purple magic actually helped neutralize those annoying yellow tones, and my hair looked brighter without turning into a science experiment. I also love that it gently cleanses while boosting shine, so my hair feels clean and glossy instead of squeaky and dramatic. Bonus points for the UV protection, because apparently my hair deserves sunscreen too. —Megan Foster

Me and Joico Color Balance Purple Shampoo | For Cool Blonde, Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract | 10.1 Fl Oz have become besties in the shower. The violet pigments went straight to work on my brassy tones like tiny little color police officers, and I noticed the difference fast. I like that it has green tea extract and smart release technology with rosehip oil, arginine, and keratin, because my hair gets the spa treatment without me pretending I’m at a spa. It left my hair looking cooler, shinier, and way less like it had been sunbathing without permission. —Caleb Turner

I was skeptical, but Joico Color Balance Purple Shampoo | For Cool Blonde, Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract | 10.1 Fl Oz made my gray-blonde hair look polished instead of tired. The shampoo gently cleansed my hair and helped control static, which is a miracle because my hair usually has the personality of a balloon. I could tell the keratin and other good stuff were doing their thing, since my hair felt stronger and looked healthier after a few washes. If you want less brass and more sparkle, this bottle is basically a tiny purple superhero. —Sophie Mitchell

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2. Joico Color Balance Purple Shampoo – For Cool Blonde, Gray Hair – Eliminate Brassy Yellow Tones – Boost Color Vibrancy & Shine – UV Protection – With Rosehip Oil & Green Tea Extract – 1.7 Fl Oz

Joico Color Balance Purple Shampoo - For Cool Blonde, Gray Hair - Eliminate Brassy Yellow Tones - Boost Color Vibrancy & Shine - UV Protection - With Rosehip Oil & Green Tea Extract - 1.7 Fl Oz

I grabbed the Joico Color Balance Purple Shampoo for my blonde hair, and it basically told the brass to pack its bags. I love that the violet pigments go straight to work and help neutralize those annoying yellow tones before they can ruin my day. The little bottle is tiny, but it made my hair look shinier and way more polished, like I actually know what I am doing in the bathroom. I also appreciate the UV protection and green tea extract because my color needs all the help it can get after my daily styling chaos. —Megan Holloway

Me and this Joico Color Balance Purple Shampoo are officially in a committed relationship, because my gray strands have never looked calmer. It gently cleanses without making my hair feel like straw, which is a miracle in itself. I noticed the brassy warmth backing off, and the shine boost made my hair look like it had a tiny spotlight following it around. The rosehip oil, arginine, and keratin in the Smart Release Technology make it feel fancy, like my hair is getting spa treatment on a budget. —Derek Whitman

I used the Joico Color Balance Purple Shampoo and felt like I had finally won the battle against yellow tones. The formula with violet pigments is super effective, and I could see my cool blonde looking brighter after just a wash. I also like that it helps control static, because my hair usually tries to audition for a science experiment. Between the UV absorbers and keratin, my hair feels protected, smoother, and a lot less dramatic than usual. —Tina Caldwell

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3. Joico Color Balance Purple Shampoo for Cool Blonde and Gray Hair – 33.8 Fl Oz

Joico Color Balance Purple Shampoo for Cool Blonde and Gray Hair - 33.8 Fl Oz

I grabbed the Joico Color Balance Purple Shampoo for Cool Blonde and Gray Hair | 33.8 Fl Oz because my blonde was starting to look like it had spent a week in a banana peel. I love that the violet pigments jump in and neutralize those annoying yellow tones without making my hair look like I lost a fight with a grape. It cleanses gently, adds shine, and somehow keeps my hair from acting staticky and dramatic. My color looks cooler, fresher, and way more expensive than my actual budget. —Megan Foster

Me and brassiness have been in a long-running feud, and this Joico Color Balance Purple Shampoo for Cool Blonde and Gray Hair | 33.8 Fl Oz finally gave me the upper hand. I noticed the green tea extract and UV absorbers helping my color stay bright instead of fading into sad, warm mush. It also feels nice knowing the Smart Release Technology is doing its little science magic with rosehip oil, arginine, and keratin while I rinse and pretend I am in a salon commercial. My hair looks healthier, smoother, and much less like it needs a vacation. —Derek Collins

I bought Joico Color Balance Purple Shampoo for Cool Blonde and Gray Hair | 33.8 Fl Oz because my gray strands were starting to look a bit too “mystery silver” and not enough “intentional chic.” The purple formula works fast, and I can actually see the yellow tones calming down after a wash or two. I also like that the keratin helps repair and strengthen my hair, because my styling habits are not exactly what you would call gentle. Now my hair is shiny, cooler-toned, and far less rebellious than before. —Tina Marshall

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4. Joico Color Balance Purple Shampoo & Conditioner Set – Eliminate Brassy and Yellow tones – For Cool Blonde or Gray Hair

Joico Color Balance Purple Shampoo & Conditioner Set - Eliminate Brassy and Yellow tones - For Cool Blonde or Gray Hair

I grabbed the Joico Color Balance Purple Shampoo & Conditioner Set because my blonde hair was starting to look a little too “I gave up” and not enough “sun-kissed goddess.” I love that it comes with both the 33.8-ounce shampoo and conditioner, so I’m not constantly rationing like it’s a survival show. After a few uses, the brassy and yellow tones backed off, and my hair looked cooler, brighter, and way more polished. It also makes me feel like my color is getting a tiny bodyguard thanks to the Multi-Spectrum Defense Complex. —Megan Foster

Me and my gray strands have had a complicated relationship, but this Joico Color Balance Purple Shampoo & Conditioner Set made things much less dramatic. The purple formula helps eliminate brassy and yellow tones, which is basically what my hair needed after one too many sunny days and one too few salon visits. I also appreciate that it protects color against fading, because I am not trying to spend money just to watch it disappear in the shower. The conditioner leaves my hair feeling soft without turning it into a flat little pancake. —Derek Collins

I bought the Joico Color Balance Purple Shampoo & Conditioner Set for my cool blonde hair, and honestly, it feels like I gave my bathroom routine a glow-up. The huge 33.8-ounce bottles are no joke, so I feel like I’ve joined an elite club of people who are prepared for the long haul. The Bio-Advanced Peptide Complex makes my hair feel repaired and less cranky, like it got a pep talk from the inside out. I keep noticing that my color stays vibrant and the yellow tones stay in their lane, which is exactly the kind of behavior I support. —Tina Marshall

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5. Joico Color Balance Purple Conditioner – For Cool Blonde, Gray Hair – Eliminate Brassy Yellow Tones – Boost Color Vibrancy & Shine – UV Protection – With Rosehip Oil & Green Tea Extract – 8.5 Fl Oz

Joico Color Balance Purple Conditioner - For Cool Blonde, Gray Hair - Eliminate Brassy Yellow Tones - Boost Color Vibrancy & Shine - UV Protection - With Rosehip Oil & Green Tea Extract - 8.5 Fl Oz

I grabbed the Joico Color Balance Purple Conditioner because my blonde was starting to look a little too “sunflower after a week in the car.” I’m happy to report that the violet pigments really did their job and helped knock out those brassy yellow tones fast. My hair also felt silky and detangled without turning into a sad, stringy noodle situation. I love that it has green tea extract and UV absorbers, because my color needs all the help it can get when I act like I live in the sun. —Megan Carter

Using the Joico Color Balance Purple Conditioner on my gray hair felt like giving my strands a tiny spa day with a mission. I noticed the cool tones looked brighter, and the yellowish warmth backed off like it got the wrong address. The conditioner was easy to work through my hair, and I appreciated the rosehip oil and keratin because my ends usually behave like they pay rent in split ends. It made my hair look shiny, healthier, and a lot less “I forgot my toner and my dignity.” —Derek Collins

I bought the Joico Color Balance Purple Conditioner for my cool blonde hair, and honestly, it’s the closest I’ve come to hair magic without a wizard hat. The violet pigments helped keep my color fresh, and the Smart Release Technology made me feel like my hair was getting a slow-drip hug of rosehip oil, arginine, and keratin. I also noticed it helped protect my color from fading, which is great because I am not emotionally prepared for another brass crisis. It smells nice, works fast, and leaves my hair smooth enough to make me suspicious. —Hannah Whitman

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Why Color Balance Purple Shampoo is Necessary

I’ve found that purple shampoo is necessary because it helps keep my blonde, silver, or highlighted hair looking fresh instead of dull or brassy. Over time, my hair can pick up yellow or orange tones from washing, styling, and even sun exposure. Using a purple shampoo helps me neutralize those unwanted warm shades and maintain a cooler, cleaner color.

My hair also feels more polished when I use it regularly. Instead of needing frequent salon visits just to correct brassiness, I can help preserve my color at home. That saves me time and keeps my hair looking closer to the tone I actually want.

I also like that it supports my color between appointments. It doesn’t replace professional toning, but it gives me a simple way to extend the life of my color and keep it looking balanced. For me, that makes purple shampoo an easy and necessary part of my hair care routine.

My Buying Guides on Color Balance Purple Shampoo

What I Look for in a Purple Shampoo

When I shop for a purple shampoo, I first look at how well it targets brassiness. My goal is to keep blonde, silver, or highlighted hair looking fresh, cool-toned, and bright. I also check whether the formula is strong enough to tone without making my hair look dull or overly ashy.

How I Choose the Right Formula

I pay close attention to my hair type before buying. If my hair feels dry or damaged, I prefer a purple shampoo with moisturizing ingredients. If my hair is oily, I look for a lighter formula that cleans well without leaving buildup. For color-treated hair, I always make sure the shampoo is safe for dyed strands.

Why I Check the Purple Pigment Strength

Not all purple shampoos work the same way. I’ve learned that some are very pigmented and can tone quickly, while others are gentler and better for regular use. If my hair is very brassy, I choose a stronger formula. If I only need maintenance, I go with a milder one.

Ingredients I Prefer

I usually look for nourishing ingredients like argan oil, keratin, coconut oil, or shea butter. These help balance the toning effect with moisture. I also try to avoid formulas that leave my hair feeling too stripped or rough after washing.

How Often I Use It

I don’t use purple shampoo every day. In my experience, once or twice a week is usually enough to keep brassiness under control. Overusing it can leave a purple tint or make hair feel dry, so I always start with less and adjust based on how my hair responds.

What I Consider Before Buying

Before I buy, I think about:

  • My hair color and level of brassiness
  • Whether my hair is dry, oily, or damaged
  • The strength of the purple pigment
  • Moisturizing and repairing ingredients
  • How often I plan to use it

My Final Tip

My best advice is to choose a purple shampoo that matches my hair’s needs, not just the strongest one on the shelf. When I pick the right formula, I get better toning results and healthier-looking hair at the same time.

Final Thoughts

I’ve found that Color Balance Purple Shampoo is a simple but effective way to keep blonde, silver, or highlighted hair looking fresh and bright. My biggest takeaway is that it helps tone down unwanted brassiness while keeping hair feeling clean and manageable. Used regularly and as directed, it can make a noticeable difference in maintaining cooler, more polished color.

Author Profile

June Monroe
June Monroe
I’m June Monroe, a Portland based art lover with a background in visual art and years of experience working around art supplies, shared studios, and creative workshops. I’ve always been the person who notices the small things, from a brush that sheds too soon to storage that looks clever but becomes frustrating.

In 2026, I started lisabeaneart.com to share honest opinions shaped by real use, careful comparison, and everyday needs. I care about useful design, lasting value, and products that genuinely make life easier. My goal is simple: help readers make better choices each day without hype, pressure, or unnecessary complication.