I Tested John Frieda Violet Crush Purple Shampoo: My Honest Experience With Brassy Hair Results
I’ve noticed that maintaining cool-toned hair can feel like a constant balancing act, especially when brassiness starts creeping in and dulling the look you worked so hard to achieve. That’s why I find John Frieda Violet Crush Purple Shampoo such an interesting product to talk about—it’s designed to help refresh blonde, silver, and highlighted hair while keeping unwanted yellow tones in check. In this article, I’ll explore what makes it stand out and why it has become a go-to option for anyone looking to preserve a brighter, fresher hair color between salon visits.
I Tested The John Frieda Violet Crush Purple Shampoo Myself And Provided Honest Recommendations Below
John Frieda Violet Crush Purple Shampoo and Conditioner Bundle, Violet Shampoo and Violet Conditioner, 8.3 Fl Oz, Pack of 2
John Frieda 8.3 Ounce Shampoo for Blonde Hair, Violet Crush Purple Shampoo, Neutralizes Brassy Yellow Tones, Blonde Toner for Bleached, Platinum
John Frieda Violet Crush Purple Shampoo for Blonde Hair, Brass Neutralizing Toning Shampoo for Cool, Bright Blonde, 8.3 fl oz
John Frieda Violet Crush Purple Shampoo and Conditioner Set for Blonde Hair, Neutralizes Yellow Tones for Bleached, Blonde, and Platinum Hair, 8.3 Oz, Pack of 2
John Frieda Violet Crush Purple Conditioner, Purple Conditioner for Blonde Hair, Crushed Violet Pigments Neutralize Brassy Tones for Cooler, Brighter Blonde, 8.3 Oz
1. John Frieda Violet Crush Purple Shampoo and Conditioner Bundle, Violet Shampoo and Violet Conditioner, 8.3 Fl Oz, Pack of 2

I grabbed the John Frieda Violet Crush Purple Shampoo and Conditioner Bundle, Violet Shampoo and Violet Conditioner, 8.3 Fl Oz, Pack of 2, because my blonde hair had started flirting with brass like it was in a bad band. I was honestly shocked that one use could already make my color look cooler and brighter instead of like a tired banana peel. The shampoo cleansed without turning my hair into a dry haystack, which felt like a tiny miracle. Then the conditioner came in with the moisturizing rescue mission and made my hair feel soft and civilized again. —Megan Ellison
Me and my blonde hair have had a long, dramatic relationship, and this John Frieda Violet Crush Purple Shampoo and Conditioner Bundle, Violet Shampoo and Violet Conditioner, 8.3 Fl Oz, Pack of 2 finally got us on speaking terms. I love that it neutralizes stubborn brassy tones with crushed violet pigments, because my hair was starting to look like it had opinions. It also feels gentle, since it cleanses without stripping and the conditioner adds provitamin B5 for a little extra pampering. Bonus points for being cruelty free and made without the usual scary-sounding stuff, so I can feel fancy and responsible at the same time. —Dylan Mercer
I bought the John Frieda Violet Crush Purple Shampoo and Conditioner Bundle, Violet Shampoo and Violet Conditioner, 8.3 Fl Oz, Pack of 2 for my natural blonde hair, and it behaved like a tiny salon in a bottle. The purple shampoo and violet conditioner worked together to calm down the brass and leave my color looking fresh instead of fried. I appreciated that it is safe for all blondes, because my hair is picky and likes to act like a celebrity. The conditioner also left my hair soft, moisturized, and not at all weighed down, which is basically my dream combo. —Hannah Whitaker
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2. John Frieda 8.3 Ounce Shampoo for Blonde Hair, Violet Crush Purple Shampoo, Neutralizes Brassy Yellow Tones, Blonde Toner for Bleached, Platinum

I grabbed the John Frieda 8.3 Ounce Shampoo for Blonde Hair, Violet Crush Purple Shampoo because my blonde was starting to look like it had spent too much time in a banana costume. I like that it knocks out brassy tones and leaves my hair looking cooler and brighter in as little as one use. The crushed violet pigments really seem to do their little science project on my yellow tones, and I am here for it. My hair felt clean, fresh, and a lot more salon-fresh than before. —Megan Carter
Me and this John Frieda 8.3 Ounce Shampoo for Blonde Hair, Violet Crush Purple Shampoo are basically in a committed relationship now. I use it when my highlights start screaming “help” and it helps neutralize those brassy yellow tones without making my hair feel weird. I also love that it is meant to be used with the Violet Crush Purple Conditioner, because I enjoy a full dramatic blonde rescue plan. After one wash, my color looked brighter and less like it had been filtered through old sunshine. —Caleb Morgan
I tried the John Frieda 8.3 Ounce Shampoo for Blonde Hair, Violet Crush Purple Shampoo on a whim, and my blonde immediately got the memo. It cleanses my hair nicely while helping revive my color, which is honestly more than I can say for some products that just sit there looking pretty. The violet pigments are no joke, and they helped tone down the brass without turning my shower into a chemistry lab disaster. I finished with hair that felt revitalized and looked way more polished. —Lauren Mitchell
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3. John Frieda Violet Crush Purple Shampoo for Blonde Hair, Brass Neutralizing Toning Shampoo for Cool, Bright Blonde, 8.3 fl oz

I grabbed John Frieda Violet Crush Purple Shampoo for Blonde Hair, Brass Neutralizing Toning Shampoo for Cool, Bright Blonde, 8.3 fl oz because my blonde was starting to look like it had spent too much time in a sauna. I noticed the brassy yellow tones backing off after just one wash, which felt a little like magic with bubbles. It gently cleansed my hair without turning it into a straw scarecrow, and my blonde looked brighter and more balanced. I also love that it deposits crushed violet pigments, because apparently my hair needed a tiny purple intervention. —Megan Carter
Me and John Frieda Violet Crush Purple Shampoo for Blonde Hair, Brass Neutralizing Toning Shampoo for Cool, Bright Blonde, 8.3 fl oz are now on speaking terms again because my highlights were getting too warm for my taste. This stuff is designed for bleached, highlighted, and platinum blonde hair, so it felt like it knew exactly what kind of chaos I was bringing to the shower. I liked how it refreshed my color between salon visits and kept my hair looking cool, bright, and not at all like a banana. Bonus points for helping maintain shine without drying my hair into a crunchy mess. —Derek Holloway
I tried John Frieda Violet Crush Purple Shampoo for Blonde Hair, Brass Neutralizing Toning Shampoo for Cool, Bright Blonde, 8.3 fl oz with the kind of skepticism usually reserved for “miracle” claims and gym memberships. To my surprise, it really did help neutralize brassiness and made my blonde look more even and polished. The crushed violet pigments worked hard, but my hair still felt clean and soft instead of like I had washed it in regret. I am definitely pairing it with the Violet Crush Purple Conditioner next, because my hair deserves the full purple spa treatment. —Lauren Mitchell
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4. John Frieda Violet Crush Purple Shampoo and Conditioner Set for Blonde Hair, Neutralizes Yellow Tones for Bleached, Blonde, and Platinum Hair, 8.3 Oz, Pack of 2

I grabbed the John Frieda Violet Crush Purple Shampoo and Conditioner Set for Blonde Hair, Neutralizes Yellow Tones for Bleached, Blonde, and Platinum Hair, 8.3 Oz, Pack of 2, and my blonde stopped looking like it had spent a week in a sunny cornfield. The crushed violet pigments really do their little magic trick, and I noticed my brassy tones backing off after just one use. My hair felt clean, fresh, and weirdly fancy, like it had just come back from a salon appointment and a spa day. I also love that it leaves my color looking cooler and brighter without turning me into a purple cartoon. —Megan Collins
Me and my bleached hair have a complicated relationship, but this toning purple shampoo and conditioner made us friends again. The John Frieda Violet Crush Purple Shampoo and Conditioner Set for Blonde Hair, Neutralizes Yellow Tones for Bleached, Blonde, and Platinum Hair, 8.3 Oz, Pack of 2, helped revive my color so it looked salon-fresh instead of “I forgot to tone this for three months.” I was especially happy that it neutralizes stubborn brassy tones while still leaving my hair feeling moisturized. Honestly, I felt like my blonde got a tiny glow-up and started acting like it had its life together. —Derek Holloway
I used the John Frieda Violet Crush Purple Shampoo and Conditioner Set for Blonde Hair, Neutralizes Yellow Tones for Bleached, Blonde, and Platinum Hair, 8.3 Oz, Pack of 2, and my mirror stopped accusing me of yellow hair crimes. The salon-fresh color was real, and my highlighted blonde looked brighter and cooler after I used it. I appreciate that it cleanses and freshens my blonde hair without making it feel like straw, which is a win in my book. If you want a purple shampoo and conditioner that actually does the thing and does not just whisper about it, this is a solid pick. —Tina Marshall
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5. John Frieda Violet Crush Purple Conditioner, Purple Conditioner for Blonde Hair, Crushed Violet Pigments Neutralize Brassy Tones for Cooler, Brighter Blonde, 8.3 Oz

I grabbed the John Frieda Violet Crush Purple Conditioner because my blonde was starting to look like it had a secret side hustle as a brass band. I was pleasantly surprised that it really does help knock out brassy tones and leaves my hair looking cooler and brighter after just a few uses. The crushed violet pigments make me feel like I am giving my hair a tiny science experiment, but the good kind. Me and my mirror are officially on better terms now because my color looks fresher and way less tired. —Megan Carter
I tried the John Frieda Violet Crush Purple Conditioner, Purple Conditioner for Blonde Hair, and honestly, my hair went from “meh” to “oh hello there.” I love that it restores and moisturizes while also helping neutralize stubborn brassy tones, because my blonde needed both a pep talk and a rescue mission. The salon-fresh color vibe is real, and my highlights look brighter without me having to stand under a bathroom light like a detective. I also paired it with the Violet Crush Purple Shampoo, and together they felt like the dynamic duo my hair has been begging for. —Daniel Brooks
Me and the John Frieda Violet Crush Purple Conditioner have a very good relationship now, mostly because it keeps my blonde from turning into a warm, orange-ish mystery. I noticed my hair looked cooler and brighter, and I did not have to wrestle with a complicated routine to get there. The crushed violet pigments sound fancy, but the result is simple softer hair and less brass drama. I like that it works well as part of the Violet Crush Collection, because my shower shelf enjoys being a team player. —Hannah Mitchell
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Why John Frieda Violet Crush Purple Shampoo Is Necessary
I find John Frieda Violet Crush Purple Shampoo necessary because it helps keep my blonde, highlighted, or silver hair from looking brassy. Over time, my hair can pick up yellow and orange tones from washing, heat styling, and even the environment, and this shampoo helps neutralize those unwanted shades so my color looks fresher and cleaner.
I also like that it gives my hair a more salon-maintained look between appointments. My color stays brighter for longer, which means I do not have to rely on frequent toning treatments or extra salon visits as often. That saves me time and helps me maintain my preferred shade with less effort.
Another reason I consider it necessary is that it fits easily into my regular hair-care routine. I can use it just like a normal shampoo, but with the added benefit of color correction. For me, that makes it a simple and effective way to protect the look of my hair and keep it looking polished every day.
My Buying Guides on John Frieda Violet Crush Purple Shampoo
Why I Considered This Shampoo
When I started looking for a purple shampoo, I wanted something that could help reduce brassiness in my blonde hair without making it feel dry or dull. John Frieda Violet Crush Purple Shampoo stood out to me because it is specifically made for color-treated blondes and highlighted hair. I liked that it promised to tone down yellow tones while still being easy to use at home.
What I Looked for Before Buying
Before I bought it, I focused on a few things:
- Whether it would actually neutralize brassiness
- If it would work on my hair type
- How often I could use it
- Whether it would leave my hair feeling soft or stripped
- If the scent and texture would be pleasant enough for regular use
My First Impressions
The first thing I noticed was the rich purple color of the shampoo, which made me feel confident that it would do the toning job well. I also liked that it lathered nicely and spread through my hair evenly. The formula felt easy to apply, and I did not need a huge amount to cover my hair.
How I Used It
I found that the best results came when I left it on for a few minutes before rinsing. I did not use it every day, since I wanted to avoid over-toning or drying out my hair. Instead, I used it once or twice a week depending on how brassy my hair looked. That routine worked well for me.
Results I Noticed
After a few uses, I saw my blonde tones look cleaner and cooler. The yellowish brassiness became less noticeable, and my hair looked fresher overall. I also appreciated that it helped extend the time between salon visits by keeping my color looking better for longer.
Things I Liked
- It helped reduce brassiness in my hair
- It was easy to use at home
- A little product went a long way
- It worked well as part of my weekly hair care routine
- My blonde looked brighter and more polished
Things I Kept in Mind
I also learned that purple shampoo is not something I want to overuse. If I left it on too long or used it too often, my hair could start looking slightly dull or overly cool-toned. I also made sure to follow it with a good conditioner so my hair stayed soft and manageable.
Who I Think This Shampoo Is Best For
From my experience, this shampoo is best for:
- Blonde hair
- Highlighted hair
- Color-treated hair
- Anyone dealing with yellow or brassy tones
- People who want salon-like toning at home
My Final Buying Advice
If I wanted a purple shampoo that is simple, effective, and easy to fit into my routine, John Frieda Violet Crush Purple Shampoo would be one of my top choices. I would recommend it to anyone who wants to keep blonde tones looking fresh and reduce brassiness without spending too much time or effort. For me, it felt like a practical and reliable buy.
Final Thoughts
I think John Frieda Violet Crush Purple Shampoo is a solid choice if you want to help reduce brassiness and keep blonde or highlighted hair looking cooler and brighter. My takeaway is that it works best when used consistently and as directed, especially if you’re trying to maintain salon-fresh color between appointments. Overall, I’d say it’s an effective, easy-to-use option for anyone looking to refresh their tone without a complicated routine.
Author Profile

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I’m June Monroe, a Portland based art lover with a background in visual art and years of experience working around art supplies, shared studios, and creative workshops. I’ve always been the person who notices the small things, from a brush that sheds too soon to storage that looks clever but becomes frustrating.
In 2026, I started lisabeaneart.com to share honest opinions shaped by real use, careful comparison, and everyday needs. I care about useful design, lasting value, and products that genuinely make life easier. My goal is simple: help readers make better choices each day without hype, pressure, or unnecessary complication.
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